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Published 2008-05-09 16:20:00
 


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Magazine Publishers of America Agree To Feature Prohibitionist Propaganda In Content
To Get Share of $775 Million Ad Campaign


See
Cigarette Advertising Blamed For 73% Increase In Teen Smoking Since 1988;
Drug Czar Hires Kool’s Ad Agency For Prohibitionist Propaganda -- 2 Articles

(Ed. note: As readers of this site know, it is my premise that the best two word explanation for marijuana prohibition is "bad journalism." I may shorten that to one word, prostitution. Although, that does seem unfair to those who only sell their bodies. These people are selling our bodies.
See
The Media Switch From Promiscuity To Prostitution.
Program Content To Reflect Prohibitionist Party Line To Get Government Ads

and Washington Post Finally Reports On Bizarro’s Dutch Fiasco;
No Mention of Murder Rates – More Fact-Free Journalism
and
The New York Times Covers  Up for the Drug Bizarro And Gives No Hint Of Success of Dutch Policy

It is quite clear that the Drug Czar’s "campaign" has far less to do with "fighting drugs" than with maintaining marijuana prohibition.
See
Las Vegas Paper Supports Medical Marijuana But Invites The Drug Czar To Lie To Its Readers
and
The Drug Czar’s Position On Medical Marijuana

and
Drug Czar Lies Again About the Dutch, Who Respond With The Facts;
Czar’s Aid Says, "forces at work to legalize drugs are trying to bring
these wonderfully allied governments into conflict."

Most of the campaign ads are aimed either at marijuana per se, or at making the word "drug" meaningless, except in the sense that -- if it is bad - it means marijuana. Of course, the publishers will continue to run ads for alcohol, tobacco, and pharmaceuticals along with their "anti-drug" campaign. Our drugs good; your drugs bad. If Orwell were alive today he might write Animal Rehab.)

Magazine Publishers of America Accepts Anti-Drug Ad Challenge

ORLANDO, Fla.--(BUSINESS WIRE)--Oct. 19, 1998--

MPA Board to Encourage and Coordinate Member Participation

The Board of Directors of the Magazine Publishers of America today announced that it has endorsed the objectives of the anti-drug advertising campaign and accepted the challenge presented by General Barry R. McCaffrey, Director, Office of National Drug Control Policy. General McCaffrey challenged the magazine industry to actively promote the national anti-drug program by running compelling ads in their magazines and providing editorial support appropriate for their audiences.

General McCaffrey’s anti-drug challenge was made in a speech at the American Magazine Conference, the annual gathering of the Magazine Publishers of America and the American Society of Magazine Editors in Orlando, Florida. In his speech, the General outlined the complete advertising program and discussed how magazines can participate in the $775 million campaign over the next five years.

Responding to General McCaffrey, the Board of Directors of the MPA approved a resolution that stated: "The Board of the Magazine Publishers of America strongly supports the mission of reducing drug use among America’s youth.

The MPA Board accepts the challenge presented to the magazine industry by General McCaffrey to join with the Ad Council, the Partnership for a Drug Free America and the Office of the National Drug Control Policy in the National Youth Anti-Drug Media Campaign.

We urge our member companies to participate by running compelling anti-drug ads in their magazines and providing editorial support appropriate for their audiences.

The MPA will use its best efforts to coordinate member participation in a national magazine "roadblock" in 1999 to raise the level of awareness of the campaign among parents and kids."

CONTACT: Magazine Publishers of America

Mary McGeachy, 212/872-3722
See
Marijuana Prohibition, Media Criticism, Copyrights and the 8th and 9th Commandments.
and
The Media, Monica, and Marijuana

 
 

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